New Year New Livery
Following Boughey Distribution’s fresh new branding, the majority of it’s vehicle fleet has now received a fresh, new makeover in time for the new year.
The new look continues the Company’s blue colour scheme, with a fresh treatment to communicate a totally modern fleet image, including a distinctive update for the Company’s 20 year old logo, to help achieve high recognition on the road.
Keith Forster, Boughey Managing Director, said, “Our old livery had been with us for about 20 years. We have grown significantly over the years, so we thought it was time to reflect the dynamic attitude and success of the business.”
Boughey Distribution is one of the UK’s leading ambient grocery distribution and storage companies. The company previously doubled its storage facility five years ago and has since increased its turnover from £8.5 million to £27.5 million, a new £15 million storage development will be officially launched in 2008 and is expected to further increase the company’s turnover to over £45 million in the same year.
In addition to the new vehicle livery, Boughey has introduced stunning new branded trailers for several key clients, including Napolina and Typhoo.
Typhoo Tea was a new client for Boughey Distribution in 2007, the company stores approximately 7,000 pallets at its North Wales-based Deeside site and handles over 90,000 pallets throughput annually. Later in the year, Boughey took over the storage and handling of Typhoo’s raw tea which is now stored at the company’s Cheshire facility in Wardle. The raw tea contract comprises of the intake of sacks of raw tea from a number of tea-growing countries around the world before feeding into Typhoo’s factory at Moreton on a call off selected by the blenders at Typhoo.
