From 5 a day to £4m per year: The amazing success story of ella’s kitchen, the latest customer to benefit from boughey’s  consolidated business model.

Just two years ago, Paul Lindley was wondering if giving up a successful career to start a business - literally from his kitchen table – was the right decision.  However, the decision has paid off and he’s now heading up a £4m business as well as being central to changing  kids eating habits in the UK.

With their fun and funky packaging, Ella’s Kitchen Smoothie Fruits, baby food and pasta sauces have achieved the impossible by making organic, additive free fruit and vegetables  ‘cool’ with a whole generation of kids.

Behind the colourful squishy, squeezy pouches, though, there’s a serious agenda: “Around 30 per cent of children in the UK are medically overweight and many kids just don’t get exposed to healthy, nutritious food.  As a father of two, I was keen to try to make some changes”, says founder Paul.

The fact that he knew little or nothing about food manufacturing didn’t deter him; working closely with kids to identify what they wanted to eat – as well as with nutritionists to identify what they should be eating, he was able to launch with two fruit smoothies that were as tasty as they were healthy.

What he did know was that securing listing with the UK’s most important multiples meant working with a distribution partner that understood the dynamics of the FMCG supply chain from start to finish.

“Boughey showed us how a consolidated warehousing and distribution model would allow us to service our retail customers, whatever the demand”, commented Paul. “Their scaleable logistics solution gives us real value for money and a reach that would otherwise be way beyond our means.”

The fact that a brand still managed from the Lindley family’s home is now available in 350 Sainsbury stores and at Tesco and Waitrose vindicates Paul’s decision to go with the UK’s leading ambient grocery logistics provider. As Boughey Managing Director Keith Forster observes:

“With around 500 pallets typically held at our Deeside depot, Ella’s Kitchen is by no means our largest customer. But its nationwide success shows that even without the throughput of the bigger brands, we can still offer a warehousing and distribution solution that allows them to compete at the very highest level. That’s the beauty of consolidation.”