Christmas is the busiest retailing period of the year and logistics requirements over the festive period need to be carefully planned. Delays or failures to deliver can not only damage profit margins but can do lasting damage to a business’ reputation.
In these days of e-fulfillment, retail customers are more inclined than ever to put off ordering until the last minute yet still expect a swift, seamless delivery, regardless of the time of year, so meticulous logistics planning is even more essential.
At Christmas time, a combination of a huge upswing in demand for gifts, food and drink, the high demand for speedy delivery, including click-and-collect, same day, next day and named day delivery options, and the likelihood of poor weather conditions create what might be called a potential perfect storm for a logistics provider.
Finding ways to work harder is key, with priority given to optimising supply chain systems and networks through technology to improve fulfillment and delivery processes. Our IT team has set up our BougheyNET web portal to monitor changes in supply and demand and our customers can check their stock levels and track their orders 24/7. In addition to the festive lines that need to be kept topped up until closing time on Christmas Eve, all the basic product supplies also need to be provided right through Christmas and into the New Year.
Even during this very busy time, it is very important to us that our customers see no difference in the level of service they receive. We will continue to be delivering to the last possible moment on Monday 24th December.
At Boughey we are 100% committed to customer service.