We’ve been asked to transport many unusual things over the years, but delivering messages to the England football team is definitely a first for the company!
Truck advertising specialists, Driven Media, who we’ve worked with on a number of projects, have utilised our trailers to communicate a number of creative messages giving advice to the England football team during EURO 2020, on behalf of its client, The Athletic, the sports news website.
The four trailers, pulled by our new Volvo vehicles, have been travelling the country, with The Athletic using the high-profile tournament to run the innovative campaign and raise its profile. Two of the trucks’ journeys were timed to coincide with the England team’s trip to Wembley Stadium for their first group game. And judging by the team’s impressive performance against Croatia, the messages clearly hit home!
Driven Media was founded by entrepreneur Ed Holland in 2018. The company uses lorry trailer sides and rears as a medium to advertise a range of brands.