Halloween, or All Hallows Eve, originates from the Celtic festival of Samhain, where revellers lit bonfires and wore masks to keep evil spirits away. Our modern day Halloween celebrations have evolved beyond recognition from those early rituals. Many people still dress up in masks and spooky costumes but nowadays it’s primarily a festival for children to enjoy parties, pumpkin carving, trick or treating and of course eating sweet treats. Retail spending on Halloween in the UK is expected to top £320 million this year, continuing the trend of year-on-year increases. Halloween is now the third biggest retail event after Christmas and Easter in terms of sales, with more than half of consumers spending money on Halloween-related sweets, food, decorations and costumes.
Crucially, unlike Christmas and Easter, shoppers tend not to plan much in advance for Halloween, with most shopping taking place in the week leading up to the festival and last-minute purchases being very common. This provides retailers with a massive challenge, especially as, come 1st November, Halloween-themed stock is literally yesterday’s news and needs to be gone from retail outlets.
At Boughey, seasonal spikes like this are an opportunity for us to demonstrate how our warehousing and distribution best practice enables us to give 100% responsiveness to our customers, whatever the peaks in consumer demand. Significant investment in our infrastructure and processes means that we can meet day one ordering for day two delivery and handle any sudden peaks and troughs in demand and supply.
BougheyNET, our customer web portal, is part of this solution. Our customers can easily access stock information and order more if needed to replenish stock quickly. Boughey’s Packing Room is also a busy place in October as we can use our merchandising capabilities to customise orders prior to delivery to retailers – boosting efficiency and flexibility just when it’s most needed.