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How can a customer portal help my business?

Posted on 24th October, 2019 How can a customer portal help my business?

One of the most important things customers need is a clear understanding of their products throughout the warehousing and distribution process.  Accessibility and connectivity are key parts of the jigsaw when building and strengthening a successful business. One way that businesses can have a far greater level of interaction with their suppliers is through an interactive customer portal, which improves automated processes.  

What is a customer portal?  

A customer portal is an application that provides an online destination where users can find information about, and support for, a company or product.  Customer portals greatly increase the interaction between customers and businesses. They will offer customers complete visibility and clarity, via this secure portal that is accessible and updated 24/7.  Often the portal can provide a suite of order and inventory tools such as Shelf Life Availability Reports, Stock Snapshot Reports, Delivery Error Reports, KPIs, Weekly Movements Summary Report, Real-time inventory levels, Unlimited POD downloads and ‘Goods-in’ schedule, including exact arrival and receipt data.  

Tailoring the service to the customer 

A good logistics partner will know how best to serve its customers. If they are supplying major retailers or large ‘Cash & Carrys’ they may be asking for smaller, more frequent deliveries. Time-sensitive stock such as groceries will also require a higher level of attention, when it comes to delivery times and storage conditions. Considerations like optimising deliveries by the consolidation of loads will ensure everyone is getting value for money – via shared storage space and fleet capacity. 

Effective use of technology ensures that customers receive a dedicated, individual service and they should always be able to see where their orders are up to, if stock levels are running low or if they want to call off specific POD information in real-time.

Need a good logistics partner with the right technology in place? 

Boughey Distribution’s customer portal is BougheyNET and registered customers can log into it by using their email and password. BougheyNET offers customers complete visibility and clarity, via this secure portal that is accessible and updated 24/7. The suite of order and inventory tools include everything you could want from a customer portal, and BougheyNET’s Live order tracking offers a simple ‘traffic light’ system. As Boughey’s warehousing operation covers a total of 900,000 square feet, with 100,000 pallet spaces and 4,000 pick faces, accuracy is of the utmost importance.

In the last few years Boughey Distribution has applied stronger focus on its infrastructure, to facilitate an increase in warehouse productivity and further streamline processing speeds. The portal and Boughey’s IT team has ensured that Boughey is industry-leading in its approach to logistics and warehousing data, and the system is just as effective if you need 10 pallets, or 10,000. The installation of several key Warehouse Management System projects at Boughey has reduced order processing costs by over 25% and included the installation of a Voice-over-Internet Protocol telephone system. It has ensured that cutting-edge logistics planning and the latest technology drives Boughey forward to continuing success. 

To find out how we can help with your warehousing and distribution needs, and strengthen your business, please get in touch.

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