Growing your market share for your product will be one of your biggest challenges as a business. The more shops you can get your product stocked in, the wider reach it will have. Perhaps the holy grail for many manufacturers is to become stocked in top supermarkets in the UK. These retailers offer the top brands at the most reasonable prices, and the market can be a competitive one. But being in front of so many customers can spread the word and make a product a popular success.
Establishing a brand
Established brand names are usually able to be stocked in the big supermarket chains, but for new products and companies it can be a challenge. As a growing name, you will need to demonstrate that you are the kind of product Tesco or the other leading supermarkets should be stocking. This can be done in a number of ways. One of the easiest is to begin a working relationship with a large warehouse and distribution company. They will have the connections with supermarkets and can be a good way in to the market. Their experience will be invaluable in outlining what to expect from the service they provide and how to get the most out of your working relationship.
Setting high standards
Having good marketing literature and an eye-catching website can help to reinforce your brand, but getting it established in the marketplace in the first place is equally essential. A social media presence will also help in widening your appeal and reach. Having a saleable, popular product is only half the battle, however. A unique selling point is useful, but you want to make yourself as attractive as possible as a business also, so that supermarkets will want to work with you. Another way to set yourself apart from other retailers is to attain a BRC certification. This standard will help your company demonstrate compliance with the Global Food Safety Initiative (GFSI) and gain access to the big supermarkets, such as Tesco. The higher standards you can demonstrate in your product and its manufacturing process, the better chance you will have of appealing to the big names.
The logical next step
Logistics provider Boughey Distribution works with a variety of smaller companies to help them become established in the wider marketplace. Its innovative BougheyNET customer portal offers an attractive service to customers new and established alike. It is the secure web portal, which gives all its customers access to the information they need to make their business run more smoothly – with everything accessible 24/7. It offers clarity and efficiency, and makes use of digital technology to provide an intuitive, responsive service no matter what the size of your company, or batch size of your product. It offers a full suite of Order and Inventory management tools that includes Shelf Life Availability Reports, Stock Snapshot Reports, Delivery Error Reports, the Boughey KPI Pack, Weekly Movements Summary Reports, Real-time inventory levels and unlimited POD downloads. This is everything you need to know about your product, its location and stock levels.
The technology also provides live order tracking, using a simple traffic light system, and a comprehensive goods in schedule, including arrival and receipt data. By tracking source codes, BougheyNET follows your goods every step of the way, to assure you and your stockists exactly where your stock is on its journey. It can also arrange for supermarkets to receive your product in batches, as and when they are needed. The system also saves on freight costs, by consolidating smaller loads together into efficient shipments.
If you are a company with a great product and would like to approach some of the bigger names in supermarket retail, then it might be worth your while contacting a logistics specialist like Boughey, who can provide you with a safe pair of hands.