Boughey’s client, craft soda maker Soda Folk, has been adapting to a new
way of selling to its customers, as part of is ongoing growth. A relative
newcomer to the soft drinks market, Soda Folk was founded in 2014. The uniquely
designed 330ml cans of Cherry Soda, Grape Soda, Root Beer and Cream Soda were
initially aimed at the restaurant trade, but as the brand has evolved, it’s now
selling its product range through Sainsburys, Amazon and e-commerce.
The lockdown and other restrictions in the UK have changed the way many
people do their shopping. Online retail has been the saviour for many firms,
which have found that being able to connect with their customers has made all the difference in this time of
uncertainty. For some shoppers, online
has become the preferred method of buying goods.
New ways of connecting
Soda Folk moved its e-commerce facility to Boughey this year, as they
wanted to get closer to their customers and better understand their needs. The
data online retail provides can prove invaluable when assessing customers’
tastes and preferences. Using Boughey has reduced food miles on the goods, as
Boughey was already storing Soda Folk products in its warehouse operation in
Since setting up the operation at Boughey, Soda Folk is delighted to
report that early indications are that the company’s new e-commerce offering is
starting to take off. Soda Folk’s sales overall are currently up 33% on like-for-like.
These figures are very encouraging, especially in light of the challenges
facing many companies at this time.
Simon Waterfall, Managing Director at Soda Folk, believes this is down to
a number of factors. As a British company, the product is readily available and
there’s no issues with the supply chain. As they are spending a lot more time
at home, people are trading up for more premium products as a way of trying
things they wouldn’t normally buy. The great weather has helped too, with Soda
Folks’ range of craft sodas and root beers being the ideal accompaniment to a sunny
day in the garden. The company has also raised its profile during this time,
with its Good Deeds initiative, which have included donating 25,000 cans to the
A strong new brand
Simon is pleased how its e-commerce offering is shaping up: “Soda Folk is
a new and exciting brand, and people seem to be recognising and appreciating
this in the current climate. They want something different, they want to try
new things and our root beers and cream sodas fit the bill. The three pillars
of our brand are ‘Good Soda (the product), Good Folk (our ‘tribe’) and Good Deeds’.
We recognise the importance of integrity in our product and our attitude. We
have confidence in our product, and I think people pick up on that too.”
Soda Folk is also launching a new product at CarFest United on August
bank holiday – Dandelion and Burdock, a very British flavour to demonstrate
Soda Folk is becoming a truly international brand. The ‘folk’ character that will
feature on the new flavour will be British charity founder Mike Miller Smith
MBE, who set up Aerobility, an
organisation that teaches disabled people to fly aircraft.
To read more about Soda Folk and its products