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Soda Folk brand takes flight

Posted on 12th May, 2020 Soda Folk brand takes flight

Boughey’s client, craft soda maker Soda Folk, has been adapting to a new way of selling to its customers, as part of is ongoing growth. A relative newcomer to the soft drinks market, Soda Folk was founded in 2014. The uniquely designed 330ml cans of Cherry Soda, Grape Soda, Root Beer and Cream Soda were initially aimed at the restaurant trade, but as the brand has evolved, it’s now selling its product range through Sainsburys, Amazon and e-commerce.

The lockdown and other restrictions in the UK have changed the way many people do their shopping. Online retail has been the saviour for many firms, which have found that being able to connect with their customers  has made all the difference in this time of uncertainty.  For some shoppers, online has become the preferred method of buying goods.  

New ways of connecting

Soda Folk moved its e-commerce facility to Boughey this year, as they wanted to get closer to their customers and better understand their needs. The data online retail provides can prove invaluable when assessing customers’ tastes and preferences. Using Boughey has reduced food miles on the goods, as Boughey was already storing Soda Folk products in its warehouse operation in Cheshire. 

Since setting up the operation at Boughey, Soda Folk is delighted to report that early indications are that the company’s new e-commerce offering is starting to take off. Soda Folk’s sales overall are currently up 33% on like-for-like. These figures are very encouraging, especially in light of the challenges facing many companies at this time.

Simon Waterfall, Managing Director at Soda Folk, believes this is down to a number of factors. As a British company, the product is readily available and there’s no issues with the supply chain. As they are spending a lot more time at home, people are trading up for more premium products as a way of trying things they wouldn’t normally buy. The great weather has helped too, with Soda Folks’ range of craft sodas and root beers being the ideal accompaniment to a sunny day in the garden. The company has also raised its profile during this time, with its Good Deeds initiative, which have included donating 25,000 cans to the NHS.

A strong new brand

Simon is pleased how its e-commerce offering is shaping up: “Soda Folk is a new and exciting brand, and people seem to be recognising and appreciating this in the current climate. They want something different, they want to try new things and our root beers and cream sodas fit the bill. The three pillars of our brand are ‘Good Soda (the product), Good Folk (our ‘tribe’) and Good Deeds’. We recognise the importance of integrity in our product and our attitude. We have confidence in our product, and I think people pick up on that too.”

Soda Folk is also launching a new product at CarFest United on August bank holiday – Dandelion and Burdock, a very British flavour to demonstrate Soda Folk is becoming a truly international brand. The ‘folk’ character that will feature on the new flavour will be British charity founder Mike Miller Smith MBE, who set up  Aerobility, an organisation that teaches disabled people to fly aircraft.     

To read more about Soda Folk and its products visit https://sodafolk.com/

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