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Holy Orders. Alcohol and hangover-free lager from Lucky Saint

Posted on 9th January, 2020 Holy Orders. Alcohol and hangover-free lager from Lucky Saint

As well as working with many food and drink manufacturers, we also provide logistics support for brewers. Lucky Saint is one such example, a beverage manufacturer that set out to make a non-alcoholic beer with a difference – taste!  

Totally authentic, nothing artificial 

Lucky Saint was launched by its founder Luke Boase in January 2018. After pitching his ideas to industry figures, who suggested he might as well make a fizzy drink as a non-alcoholic beer, Luke eventually decided to study the brewing process himself, in his quest for the perfect non-alcoholic pint. And so Lucky Saint was born, which now makes and sells its own Unfiltered Lager with an ABV of just 0.5%. Lucky Saint is made with the highest-quality malted Bavarian barley, the freshest Hallertau hops and single-use yeast. There are no additives and no flavourings. The water used in the brewing process is clear Bavarian spring water.   

Lucky Saint does not taste like an alcohol-free beer, because it is not brewed like one. Using an innovative ‘step mash’ technique, wort run-off to fermentation and dry hopping, the company honed a process for its beer in pursuit of creating a unique flavour. In the next 12 months, the company is looking to expand tenfold, including making versions of the lager for draught and cans.  

Low in alcohol, high in benefits

The non-alcoholic beer and lager market is one that has seen unexpected growth in the last few years. The superior flavours and brewing techniques have much improved the taste, so that it is difficult to distinguish it from the alcoholic version. Its success story has been driven by a variety of factors, including the health benefits of cutting down on alcohol intake. The livery of the cans and bottles is now so good that when attending a social event, it appears to casual observers that you’re drinking beer. If you are the designated driver, there is now no need to have a soft fruit juice or coke. The low-calorie nature of non-alcoholic beer has made it appealing for the weight-conscious among us too. The lager contains 53 calories per bottle and is suitable for vegans.

Your round

When Lucky Saint needed a new logistics partner for the UK, Boughey Distribution was recommended to them. Lucky Saint started out with 30 accounts, but now has over 1000 and the business simply outgrew its former distribution partner. The company is based in London, but the beer is brewed in Germany, so its stock is shipped for distribution to the Boughey base of operations in Wardle, Cheshire.

Boughey was selected due to its good links with the major supermarkets and a strong ecommerce offering. Lucky Saint launched its ecommerce platform in January and the big advantage with Boughey was its BougheyNET real-time stock tracking facility.  This will be used to fulfil Lucky Saint website orders, while for in-store sales the lager is currently stocked in 100 branches of Sainsbury’s, which will grow to 500 in the near future. From March 2020 it will hopefully be in Waitrose stores too.

Jordon Wentzel, Head of Operations at Lucky Saint, commented: “We are a comparatively new company and it was important for us to gain access to the all-important UK superstores. Boughey’s strong links to Sainsbury’s and other supermarkets made them a great choice for us and we have been impressed with their attention to detail and reliability. We think they will prove to be a good fit for us going forward and so we say - cheers to Boughey.” 

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