Another of Boughey’s latest customers is London-based WOW Drinks. What makes WOW stand out is the honesty, integrity and no-nonsense approach to its drinks. The healthy premium drinks market is a crowded one, with many different companies extolling the virtues of many different products. WOW Drinks has a simple ethos – it has a passion for simple, super-nutritional drinks, loaded with real-terms health benefits. In fact, the ‘WOW’ brand name came about from its customers’ enthusiastic reaction to its drinks. WOW is the next generation drink manufacturers, which aim to put an end to preservatives, added sugars, poor production practices and synthetic ingredients. This commitment has led to WOW being the first and only company in Europe to be granted Food Standard Agency (FSA) approval to produce chia seed-based drinks.
WOW cultivate responsibly-sourced, natural products and turn them into drinks to make them accessible to all. Its extensive range of juice drinks address different aspects of a healthy body and mind. The ‘Nutrition’ range includes chia seeds, which are high in fibre and omega-3, and is available in three flavours: watermelon + pomegranate, apple, spinach + kiwi, or orange, carrot + mango. The ‘Restore’ range is made from recycled cocoanut husks and is available in raspberry or lemon + ginger flavours. ‘Balance’ drinks are low in sugar and calories, but high on gut-friendly cultures (a billion per drink to be exact!) and come in orange + mango and raspberry + apple varieties.
This innovative range of drinks is sold by Sainsbury’s, Waitrose, Asda, Co-op, WH Smiths, Whole Foods Market and Planet Organic, to name but a few. WOW is a small brand, making a big impact on the functional food and drink industry. It recognised the importance and value of choosing the right distribution partner, to ensure its focus remains on what it’s good at – innovation, service and growth. It was this understanding that lead WOW to reputable warehousing and distribution service provider Boughey, which has the infrastructure, team and processes needed to reliably service WOW’s customers.
Oliver Dickinson, WOW’s founder, commented: “We pride ourselves on our great combinations of fresh flavours and health-giving benefits. Our philosophy is simple – if we do not get a WOW, we will not make it. We knew Boughey would understand our evolving requirements and had the scope to unlock value in the supply chain. As a brand we are forecasting significant growth over the next year, through new products, new customers and increased market activity. I am excited to be on that journey with Boughey. Our customers know they’re getting a WOW with our drinks – and Boughey makes sure we are able to give it to them”.